Reading Bob Stein's account of his involvement in the history of ebooks was incredibly fascinating. I was struck by the close association of early ebooks with film and the forerunner of DVD extras. Stein also addresses this relationship in his Q&A about the future of the book. The ebook had its roots in a media-rich collection of "extras," then migrated more and more toward a traditional print text, and is now slowly making its way back toward multimedia. Bob Stein seems to have never lost that original vision for ebooks as a multi-sensory experience, although the publishing industry certainly had(or has). Stein's unique position as "author" or at least collector of content and as software/hardware seems to influence the way he envisions the future of the book. In order to past simple simple and into interactive, multi-touch texts, these roles need to blend. Wow, what implications for both the academy and industry. Professors and writers or scholarly works must be open to learning and exploring technology foreign (or even offense) to their traditional field. Publishers must become software developers. Our roles our changing, a concept Bob Stein embodied long before anyone even knew what an ebook was.