Wachtell thinks “long-form” texts are vitally important because “for centuries have been the primary vehiclethrough which creative, illuminating, controversial, and important ideas have been communicated.” She is absolutely 100 percent correct! Books are the world’s database. Everything that we know about this Earth has been written in a book at some point for the sole purpose of preserving the knowledge and information.
The challenge that “lofties” propose for publishers is that they take so much work to create. Wachtell describes how much hard work and effort the author and the publisher must put into a long form text. The author and oublisher must be on the same page about everything including multiple rounds of editing both style and grammar alike. This much work put into a book can turn out to be quite an expense which is the dilemma for making them into ebooks. Watchell is terrified that the revenue an ebook will bring will not match its counterpart the printed book. The reason for this is that companies such as Amazon are not willing to pay as much for them because they can publish it much cheaper than the old printed book. Watchell fears that the job of an author is at risk at this point.
I don’t see why the publishing companies would not pay the authors the same amount if not more for a work since they could publish it easier and at a lesser expense. I fell that both parties would benefit from this solution.