Wachtell sees long-form texts, or “lofties,” as important because they are the vehicles for “creative, illuminating, controversial, and important ideas” to be communicated to society (1). These kinds of texts should be important to readers, and readers should be able to differentiate these texts from other kind of texts. For Wachtell, long-form texts don’t necessarily mean long as in many pages; long-form relates to the process of creating the text. This extended process is readily apparent in lofty non-fiction books because of the amount of research, travel, and development required for those books. The question for publishers is how do lofties fit into their developing business model for the digital age? Will there be enough income generated to support authors in their lofty goals? Wachtell seems concerned that lofties won’t work in the current business model (while still being made in print form) or that digital lofties aren’t necessarily innovative enough, but I’m concerned that new lofties will begin to slowly fade away entirely. I know my concerns won’t truly come to be, but I worry nonetheless. What if authors that want to write a certain kind of illuminating or important book aren’t given the resources to create such a book? I’m sure someone has had this same worry before, even with just print books. It seems valid when looking at the move to digital because digital books are easier to circulate freely, but I’ll try not to dwell on it!