Just Platforms in a Digital Ocean

Platforming a book is how to transition through different useable forms- through a blog, app, print (in any order). Mod gives a brief history lesson on how his work "Art Space Tokyo" evolved through its different forms. I think it's interesting that its 'home' is online-not in print! This is huge. So much of our discussion so far this semester has dealt with books transitioning from print to digital- but now it can live online and in print with seemingly less tension.

Marketing a "Mod" Product

Craig Mod aims to please. And, boy, does he succeed because Craig Mod is sharp. I shouldn't have to point out his perfectly tailored suit complete with perfectly cocked pocket square for you to see how it's true. The man is good looking and appears thoughtful and easy-going in public, which subsequently makes him charming. The reason why I say all this is because of a lecture I heard on Sunday while attending the Student Media Bootcamp. A marketing professor came to speak to me and other members of student publications.

Curating an Electronic Library

I was particularly struck by Craig Mod's discussion of scarcity and boundaries. I hadn't considered the way we as readers/consumers/curators try to reconcile the vastness of hyperspace with a contained unit of physicality. The example of Mod's Kindle single spoke to this tendency. It's true that I am generally reluctant to claim "ownership" of website content, even though I can Instapaper or Pocket it.

Libraries... They Could Live in the Cloud!?

Barbara Fister's article, "The End of the Twilight of Doom" gave insight into the extermination of public (and private) libraries. The article poses that most people who read, are ultimately going further in life. I'm thinking bookworm is a superhero cape, innovative with a hit of pizzaz. Claiming that most readers are more educated, active, better citizens, and overall better individuals that patronize the arts, there is no question that the importance of libraries will have a greater effect than that which would take away a communal place to rent and enjoy books. Yet....

Creating an Ecology

It seems that platforming is about creating an ecology--a networked system that "[extends] the content indefinitely in more organic ways" (Mod). With platforming, EPUB versions aren't better than a searchable PDF or the physical paper book. Each representation of the book can be used the complement others. The strengths of different platforms can be used in conjunction with one another to create an ecology.

Individual Project Log 3: Creating Prototypes

What have I done?
I have finished compiling and refining my list of 211 digital assets. Some of those assets are illustrations taken from the print text. The rest of the assets are videos, audio recordings, and HTML5 widgets. Additionally, I have compiled almost all of the image files needed for those assets.

I've also created prototypes for my audio recordings and HTML5 widgets.

Project Log 3

Spoken word poets are an odd group. When I asked them to send me a typewritten copy of their piece they all looked at me as though I was giving them homework. One guy even asked, "So what? You want us to do your job for you?" I explained that without a typewritten copy that I'd be left to structure their work to my own liking, which didn't seem like such a bad prospect to them. Needless to say, I received no typewritten copies and was left to transcribe each piece from the audio. The positive side of this is that I can structure their poems any way I want, but it does add to my workload.

Mod's Modding

What is platforming a book? Quite simply, this involves making a book compatible across the various platforms available to it. This would include the web, e-readers, and print. Of course the defining of the term is a lot simpler than the practice of it. Each device has its own formatting standards and marketplace. When creating a digital book, it is best to consider all of the various platforms available so as to optimize your publication for the greatest possible market.

Platforming Response

Before I discuss Craig Mod’s relevance to the projects in the class, I’d like to mention a few points of contention I have with the reading. First, Craig Mod writes that “if you obstruct their ability to share – to touch – digital text, then your content is as good as non-existent. Or, in the least, it’s less likely to be engaged.” I think there’s a difference between non-existent and just something being less likely.

Platforms vs. Apps

Craig Mod contrasts platforming a book to making an app for it. In 2010, some magazine publishers had started to produce apps but they were complex and confusing. Also each one was slightly different from the other which resulted in confused readers. I believe Mod used the word platforming in order to reference existing networks and devices that are currently in use – iBooks and Kindle for example. Platforming isn’t simply about reading text on a screen.

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