reading response

Just Platforms in a Digital Ocean

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Platforming a book is how to transition through different useable forms- through a blog, app, print (in any order). Mod gives a brief history lesson on how his work "Art Space Tokyo" evolved through its different forms. I think it's interesting that its 'home' is online-not in print! This is huge. So much of our discussion so far this semester has dealt with books transitioning from print to digital- but now it can live online and in print with seemingly less tension.

Marketing a "Mod" Product

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Craig Mod aims to please. And, boy, does he succeed because Craig Mod is sharp. I shouldn't have to point out his perfectly tailored suit complete with perfectly cocked pocket square for you to see how it's true. The man is good looking and appears thoughtful and easy-going in public, which subsequently makes him charming. The reason why I say all this is because of a lecture I heard on Sunday while attending the Student Media Bootcamp. A marketing professor came to speak to me and other members of student publications.

Curating an Electronic Library

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I was particularly struck by Craig Mod's discussion of scarcity and boundaries. I hadn't considered the way we as readers/consumers/curators try to reconcile the vastness of hyperspace with a contained unit of physicality. The example of Mod's Kindle single spoke to this tendency. It's true that I am generally reluctant to claim "ownership" of website content, even though I can Instapaper or Pocket it.

Libraries... They Could Live in the Cloud!?

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Barbara Fister's article, "The End of the Twilight of Doom" gave insight into the extermination of public (and private) libraries. The article poses that most people who read, are ultimately going further in life. I'm thinking bookworm is a superhero cape, innovative with a hit of pizzaz. Claiming that most readers are more educated, active, better citizens, and overall better individuals that patronize the arts, there is no question that the importance of libraries will have a greater effect than that which would take away a communal place to rent and enjoy books. Yet....

Creating an Ecology

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It seems that platforming is about creating an ecology--a networked system that "[extends] the content indefinitely in more organic ways" (Mod). With platforming, EPUB versions aren't better than a searchable PDF or the physical paper book. Each representation of the book can be used the complement others. The strengths of different platforms can be used in conjunction with one another to create an ecology.

Mod's Modding

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What is platforming a book? Quite simply, this involves making a book compatible across the various platforms available to it. This would include the web, e-readers, and print. Of course the defining of the term is a lot simpler than the practice of it. Each device has its own formatting standards and marketplace. When creating a digital book, it is best to consider all of the various platforms available so as to optimize your publication for the greatest possible market.

Platforming Response

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Before I discuss Craig Mod’s relevance to the projects in the class, I’d like to mention a few points of contention I have with the reading. First, Craig Mod writes that “if you obstruct their ability to share – to touch – digital text, then your content is as good as non-existent. Or, in the least, it’s less likely to be engaged.” I think there’s a difference between non-existent and just something being less likely.

Platforms vs. Apps

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Craig Mod contrasts platforming a book to making an app for it. In 2010, some magazine publishers had started to produce apps but they were complex and confusing. Also each one was slightly different from the other which resulted in confused readers. I believe Mod used the word platforming in order to reference existing networks and devices that are currently in use – iBooks and Kindle for example. Platforming isn’t simply about reading text on a screen.

Platforming Books

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As more technology is invented and distributed, publishers are forced to accommodate their products to fit that technology. We've seen it in e-books, iPad editions, and online sources. In his article, Craig Mod describes the different platforms and technology available for books to become something more than just paper and ink. By platforms, Mod suggests the foundation that different kinds of e-books are built upon.

Ebooks Good Enough?

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I chose to read the article about are ebooks good enough already. Honestly, i think the devices that have come out lately for ebooks are very advanced. These machines such as the ipad, ipod, kindle, etc... seem to be making ebooks much better and way more popular than they have been in the past. This being said, for the time being I believe the machines out have made ebooks good enough....for now. But I also believe that there is room for improvement not that I exactly would know how to do anything about but I am sure the scientists and technicians are already addressing.

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