arodge3's blog

Project 3-Deliverable One

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For project 3, I have decided to create a pictogram/sign that will show the importance of turning off the lights when you leave a room. I work at an electric company and this sign could be placed here. This sign could also be placed in dorms and classrooms around campus. I am hoping to have a picture of a light switch and portray the theme of 'flipping the switch'. I want to show that it saves money and maybe the environment. Any suggestions would be great!

Katz Chapter 4 Reading Response

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Within any arrangement of text or groups of text, there is positive and negative figure and ground, information and empty space. The choice in how the information and empty space are arranged is known as organization. Proximity is the closeness in space of two things. Katz uses the example of the menu with the English translations and the Italian descriptions. The two things are so close together, that it is hard to understand the menu. Hierarchy is a matter of ranking which information is the most important and putting it first.

Layering and Separation

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I think layering and separation basically comes down to the idea of avoiding clutter. You have to be able to combine a variety of elements into one finished product. However, the trick is that the audience has to be able to comprehend it and it must reveal the point you want to get across. Tufte gives an example through the 1+1=3 principle. Once two black lines are drawn, a third line or white path is created. Normally this type of thing is not wanted. This is a simple example, but it applies to information design as a whole.

Project Two-Deliverable Two

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Who uses online dating? My data is all about the breakdown of who uses the Internet to date online. My data breaks down all of the categories into the percentages of who does use the Internet and who does not use the Internet. However, I will only be looking at the sex, race, age, and maybe the household income categories. Because there is so much information in each category, a pie chart is not going to be as effective as I thought it would be. With that being said, I am going to use bar charts for all of my data.

Envisioning Information- Chapter One

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I think the most important principle mentioned in Chapter One is that of small multiple. This means that the same design structure is repeated for all of the images. Tufte says, "Once viewers decode and comprehend the design for one slice of data,they have familiar access to data in all the other slices" (29). He also notes that the consistency in the design allows the viewers to focus on changes in the information rather than the graphical changes. He uses an example of air pollution, but this also applys to the LSAT table.

Information Overload

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This is an image that I found on the back of my receipt from Bilo. Both of these advertisements display information overload. The advertisement regarding the Attorney provides too much information. There is a bulleted list of things to do "when good times go bad". While this information is all very important, you have to pick and choose about which is the most important. As the text mentions, functionality is the objective. This is inefficient because it will not keep the attention of the audience. The advertisement regarding the oil change has too many numbers.

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