Cosmopolitan Information Overload About Men

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This photo is of an article found in Cosmopolitan magazine (February 2013 Issue).

As described in the Table of Contents, this article is about: "Manthropology: Decoding his sheets and dreams". However, when you turn to the corresponding page, there is an overload of information. On the first page, the desired information is only on the left-hand side of the page. Because the desired information isn't the first thing your eyes are directed to, you become overwhelmed with random information, whose purpose is to fill up the page. By the time I read about men's fragrances, cologne origins and mixtures, and his obsession with women and beer, I have lost interest in the primary information provided on the page. Then, when I turn to the next page for the other half of the Table of Contents description of the article, I am overwhelmed with anticipated effort I will have to put forth in order to find the desired information. On this page, the desired information only takes up a small part of the middle of the page. All around it you will find random, silly information about a guy in a bathtub, confessions of a athlete, a therapist analysis of sex, six women that make him laugh, a radio show that burns guy's dating habits, the new release of a golf club, and movies that have bromances. This information doesn't remotely relate to the topic of the primary article! This overwhelms me, and I usually end up turning the page because magazines should provide entertainment and should be an easy-read. Because it is not easy to read, an issue of usability arises--the purpose of entertainment is not fulfilled. Sometimes magazines shouldn't focus on the visual (by trying to fill all the space on the page), rather they should ask themselves the question provided in Chapter 3: "Would you rather have your audience read all of less, or none of more?" (Katz 79).




That's sort of a trademark

That's sort of a trademark Cosmo article though - start with a potentially earth-shattering topic involving a woman satisfying a man in whatever way (or being sly and picking up on his cartoon character sheets - is he even over 18?!) and then filling the pages with utter nonsense that have almost nothing to do with the topic at hand.


I agree with the warden. It sounds like the Cosmo authors have a fear of void space. Certainly magazine real estate is valuable, but when you hide the useful information under a layer of unwanted information, you detract from the value of the page.

This could've potentially

This could've potentially been a really informative article (hah!) in helping women further understand men, but this just creates more confusion. But yeah, I totally agree with Lauren that Cosmo's articles usually mirror this one. Cosmo overwhelms me, not just with the articles that they write but also in the way that they present their articles: in the style of ALL UP IN YOUR FACE.

so funny

I showed this article to my boyfriend and we made fun of how ridiculous it was- made for a good laugh though. I agree way to many things demonstrated here