Chapter 4

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proximity describes grouping with careful spacing both horizontally and vertically with the careful use of aiding communication. An example is a museum of art spacing the exhibits far apart. Hierarchy gives a sense of importance by starting bottom up or top to bottom. The design becomes clear and eligible with importance. An example is a prescription description. Organization forms the framework for communication compromised of text and graphics to include information that is clearly eligible for the reader. Without organization, information becomes cluttered and unreadable. An example would be a test ballot so individuals understand where the questions and answers are. Attached is an example of bad practice with hierarchy. The graphic is cluttered and confuses the reader where to look when trying to understand organizational structure. If the graphic was simplified with less divisions, the message could be communicated.

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