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I found this advertisement for Sanzer hand gel on Google. It is quite obvious that this ad does not need a lot of text for the audience to understand what is being portrayed. The only text that appears in this image is in the bottom right hand corner and it is small but noticeable. However, the first thing that the audience sees is the dirty fingers that have replaced the buttons on the machine. There are not any extraneous elements in this ad. It is simple and straight to the point. It is effective in that people would naturally not want to touch anything like that and the fact that a picture of the actual hand gel does not appear in the ad is especially effective because the picture simply reminds the audience of all the germs on surfaces they touch everyday.
Comments
This advertisement is
Submitted by brown246 on
This advertisement is extremely straightforward. The image of the dirty fingers helps portray the designer's purpose in creating the advertisement.
This is true. This
Submitted by Sdb13 on
This is true. This advertisement is straight to the point no need for accompany text to get the point across. Great example.
Hand gel or horror picture?
Submitted by LikeTheRiver on
At first glance I thought this was some sort of horror movie where they chopped off people's fingers. How else would they all get so close? This is like a car wreck. I can't not look. But a gross image like this one definitely get's to the emotional side.