Emotional Power

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I found this advertisement for Sanzer hand gel on Google. It is quite obvious that this ad does not need a lot of text for the audience to understand what is being portrayed. The only text that appears in this image is in the bottom right hand corner and it is small but noticeable. However, the first thing that the audience sees is the dirty fingers that have replaced the buttons on the machine. There are not any extraneous elements in this ad. It is simple and straight to the point. It is effective in that people would naturally not want to touch anything like that and the fact that a picture of the actual hand gel does not appear in the ad is especially effective because the picture simply reminds the audience of all the germs on surfaces they touch everyday.

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Comments

Hand gel or horror picture?

At first glance I thought this was some sort of horror movie where they chopped off people's fingers. How else would they all get so close? This is like a car wreck. I can't not look. But a gross image like this one definitely get's to the emotional side.