Katz Chapter 4 Response

Katz uses grids, tax forms, sports scores, prescription drug leaflets, voting ballots, and other documents to demonstrate both correct and incorrect examples of organization, proximity, and hierarchy. Much of the discussion here echoes the ideas put forth in Kress and Van Leeuwen's chapter, "The Meaning of Composition" from their book Reading Images. Katz explains the concept of organization as providing structure to information so the user can intuitively and quickly grasp the meaning of the graphic.

Ironic Form

For this project I'd like to create a "meta-form" making obvious, extremely annoying, mistakes in form design to get across to anyone looking at the things that shouldn't be done/commonly are done.

Things like making line spacing so small that writing in blanks is virtually impossible, contradictory information.

Chapter 4 response

Structure: The parameters for placement of information, ideally aiding in information comprehension.

Organization: Organization is the use of space, both positive and negative, to place information in ways that are most beneficial to information comprehension. The act of structuring.

Hierarchy: The act of classifying a group of things so that the most important things are kept together in one place and the last important things are kept in another. In information design, typically the most important information comes first, with less necessary information coming later.

Project 3-Deliverable One

For project 3, I have decided to create a pictogram/sign that will show the importance of turning off the lights when you leave a room. I work at an electric company and this sign could be placed here. This sign could also be placed in dorms and classrooms around campus. I am hoping to have a picture of a light switch and portray the theme of 'flipping the switch'. I want to show that it saves money and maybe the environment. Any suggestions would be great!

Katz Chapter 4 Reading Response

Within any arrangement of text or groups of text, there is positive and negative figure and ground, information and empty space. The choice in how the information and empty space are arranged is known as organization. Proximity is the closeness in space of two things. Katz uses the example of the menu with the English translations and the Italian descriptions. The two things are so close together, that it is hard to understand the menu. Hierarchy is a matter of ranking which information is the most important and putting it first.

3rd Individual Project---Deliverable 1

For the third individual project, I plan to create an image of a person getting a parking ticket. This sign will be placed all over Clemson's campus and the people on it will be similar to the people on the gender signs at public restrooms. The image I create will help to reinforce the areas around Clemson where people get the most parking tickets and it will be a unique change from the usual "no parking" or "only park between these hours" signs.

Chapter 4 Reading Response

Organization is defined as the way that information is displayed and the way that the viewers perceive the information. Proximity can be defined as the degree of "closeness" between objects displayed in the design. Objects that are placed farther away from each other have a greater proximity than those which are placed closer to each other. Finally, hierarchy is defined as the way that information is displayed, specifically relating to its importance. For example, an important piece of information is higher on the hierarchal scale than a less important piece of information.

Katz Ch.4

Organization of information is how that information is displayed and how readers/viewers interpret the information that is portrayed. Proximity refers to how text or a group of texts are arranged. "How that information and that empty space is configured makes it easier or more difficult to see relationships and to understand the information" (119). So how a text is arranged can affect how the reader/viewer interprets or understands that information.

Katz Ch4 reading response

Tag: Reading response
Organization as applied to information design is the structuring of content in such a way that it is effectively understood by the audience. (‘Effectively’ here means: quickly, intuitively, accurately and orderly.) Organization can include visual spacing into rows, columns or other spaces; also it includes layering, grouping and aligning text which is an example of proximity.

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