proximity describes grouping with careful spacing both horizontally and vertically with the careful use of aiding communication. An example is a museum of art spacing the exhibits far apart. Hierarchy gives a sense of importance by starting bottom up or top to bottom. The design becomes clear and eligible with importance. An example is a prescription description. Organization forms the framework for communication compromised of text and graphics to include information that is clearly eligible for the reader. Without organization, information becomes cluttered and unreadable.