At Clemson University's Spring career fair many companies handed out recruiting materials to students seeking employment.
However, one particular company gave me two pieces of information. The first was a business card. The second was the attached front and back of a flyer containing entirely too much information.
In fact, the flyer, although useful to give recruits an idea of what products this company manufactured, and an overview of the size of the facilities along with it's general location and growth, was a turn off.

This is an old Fike schedule from last semester. I'd had it hung up in my room but because of the way the informaiton is organized and color coordinated it wasn't used very much. It has too much information and is organized in a way that distracts from its overall usefulness and ability to just glance at the sheet and find a place to go. It contains the same information that a small calendar or other type of flyer could contain but is not organized very well. I had to annotate it to really get any use out of the printout.

I found this image in the Anderson Independent. The reader is bombarded with information. This information overload can overwhelm and potentially confuse the reader. There are also many numbers that could easily confuse a reader. One must also consider the map that is placed in the ad. The map looks accurate but a reader does not know the distance. There is also the issue of substitution. Although, the map is accurate in shape the size is not. Also, the reader cannot tell the distance between locations that will be visited on this trip.