I'm officially convinced Clive Thompson has access to each of his readers thoughts. His chapter, opening with the line, "who cares what you had for breakfast," is exactly the justification I utilize for not having a twitter account, and pretty much has me willing to pledge servitude to Mr. Thompson for a glimpse into his mind-reading powers. He seems to hint at his powerful ways when he presents us with the chapter, "Ambient Awareness."
We all know the world is becoming increasingly close, or increasingly claustrophobic, depending on your outlook. At the same time, it's pretty clear our attention spans are getting a little bit, less optimal. Interestingly, though, on the whole, Thompson would seem to argue that the sense of awareness earned from ruminating upon these smaller bits of information is in fact a good thing in today's fast-paced world.
By all means, I still think twitter is pretty useless on the surface, and yet people with either a mind for the modern social mechanics of businesses or those with their own mighty sense of self-worth help to inform those--like Thompson--who see the bigger picture at hand. That might be a little bit scary, but this time it's cool enough I don't really care.