Before reading chapters 2-4 in Guy Kawasaki's APE: How to Publish a Book, I'll admit I was pretty ignorant to the publishing processes, both traditional and self-publishing. I liked how realistic he was in outlining the pros and cons of the two different types of publishing, he creates pretty helpful general guidelines for a reader that might be interested in getting their work out there. It was kind of a summed up "Publishing for Dummies" which was good for someone like me, who has zero clue about how any of that works, but can appreciate a good book. He also totally made me want to go purchase a new Kindle, iPad, Tablet, or whatever else they've come up with lately. He definitely knows how to market a product.
Another thing I really enjoyed in reading this book was that Kawasaki was very honest about the process of publishing while still maintaining an encouraging, can-do attitude. I've always been the kind of person who has struggled with rejection so much that I often won't give something a try unless I know for sure I'm going to at least be decent at it. This kind of attitude can definitely hold you back, but Kawasaki made me feel a lot better about putting myself out there with his list of rejected books at the end of Chapter 2. Walt Disney was rejected at first because one person thought he "lacked imagination and had no good ideas" and I bet his criticizer felt like a massive idiot. Who knows what you can accomplish if you conquer your fear of rejection and do what you love for yourself, and no one else.
I was curious as to what a self-published book looked like, so I checked out Amazon's list of "Self-Published Bestsellers", and Still Alice by Lisa Genova was on there! Who knew that a self-published book could lead to an Oscar nomination?