Reading Chip Kidd's book "Go" was both incredibly frightening and wonderfully delighting. Honestly, it was the most interesting book (design wise) that I've ever picked up. The design was incredibly intentional throughout the entire book, and that's what made it special.
The first picture I took is of something we have all seen, I’m sure. It’s the giant screen that greets us when we walk into Cooper library. What I like about this design is that it is clean, organized, and informative. From the flashing pictures to the scrolling Tweets, this is one big designed screen!
The second picture I took was of this incredible poster for an author coming to Clemson. I found this effective because (as we learned in Kidd’s book) creativity is everything. Saying a little, boldly can be much better than saying a lot, quietly. The same image being repeated in different coloration is classy and attention-grabbing, as is the unique right-hand alignment of the text.
The last picture I took was an example of what I think Bad design is. This was the only picture I couldn’t directly connect to books, also. This is an advertisement for TigerRoar auditions and it lacks a certain… roar. The black and white is economic, but there are ways they could have made it work. The pencil effect I think they were going for doesn’t work with no color because nothing really stands out. I also had to take a few extra seconds to read TigerRoar because the paw wasn’t pronounced enough.
Overall, Clemson has some classy and creative people, that’s for sure!