Kleon’s idea that our work doesn’t speak for itself is something I find quite challenging. I always thought that people who speak about their work a lot are a bit into themselves if you know what I mean. I also never felt super confident about anything that I have ever created. The only real genius I see in myself is my wit, often on display in less than 140 characters. I understand Kleon’s idea and think it’s 100% true, but it is harder in practice than in theory.
I think that Kleon’s idea may be more than one of self-promotion; it seems like one of connection. By sharing your work’s story with an audience you get to make a connection with the audience and allow your audience to connect with you. When we are more emotionally invested in something we care about it more. That’s what sharing your story does; it allows people to emotionally connect with a pice of your work.
Last year I worked on a group advertisement project for my Visual Communication class. My partner and I came up with a new beverage and an advertisement that could be placed on gym machines. The idea was to use unclaimed space and market the product to women who were interested in a natural flavored drink.
I run the social media for Threads on Sloan, a store downtown. The above is one of the photos I've taken for the store's Instagram account. I guess with social media you have to have a story behind every picture you post.