Target Audiences

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How does writing (and/or designing) for a public audience affect what you say, how you think about your work and what difference it might make?

Smarter Than You Think

Target Audience

I think that this question is pretty important. When writing for a public audience, it is important to take into consideration the actual audience. For example, if you're a scholar writing academic articles towards other scholars, you can make your writing dense and jargony and expect that your readers will understand what you're saying. If you're a scholar writing a middle school science textbook, you have to know to alter your writing to make sure that you're writing on their level.

This applies to all sorts of writing. It's not solely a matter of comprehension, but also important for keeping readers engaged and interested. First though, you have to make sure that you have identified and understand your target audience. This can sometimes be a challenge, so I found a couple interesting articles that are helpful. 6 Steps to Decoding Your Target Audience and 5 Tips on How to Identify Your Target Audience are both helpful!

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Comments

LBark94's picture

Literally, same.

Hey Abby!
These are some great responses to the question. I agree that we have to gear our writing towards what forum we are on. It definitely makes a difference in how we, as writers, write! It also helps us develop life skills because we will always have to be on the lookout for who we are speaking to and adapt. Thanks for the helpful links!
Larissa Barkley

Gavin Oliver's picture

Abby,

Abby,
Good example! I think sometimes as writers who are happy with our styles, it is easy to repeat again and again. But being cognizant of the audience makes one realize that even the most well-written piece might not be appropriate depending on who the audience is.

kgthoma's picture

Hey Abby

Your point about matching your writing to your audience is a great one, one that I had not really thought of. But I think that we do that a lot subconsciously. For example my texting/tweeting language is different from the language I am using right now to comment on your blog. Isn't that interesting?

kpyfrom's picture

" When writing for a public

" When writing for a public audience, it is important to take into consideration the actual audience. For example, if you're a scholar writing academic articles towards other scholars, you can make your writing dense and jargony and expect that your readers will understand what you're saying. " Totally agree with this! this i very important!

Valerie Smith's picture

My favorite part about your

My favorite part about your blog post is that you mentioned keeping the reader engaged no matter what audience you are writing for. I totally agree with this and think it is highly important because otherwise, its boring. Cool!