To be honest, I love this book. “Smarter than You Think” addresses key problems and situations in our society that focuses on the move towards a technological future. With regards to writing for a public audience, I think that having that extra pressure encourages me to do better with my work. When we write to just turn into our professor, the pressure to perform well is there, but less. Writing for a public audience is scary, and also adds another aspect to writing: interest.
When we write for a professor, we aren’t writing to interest the professor (at least I’m not). We all know they have to read it, it’s their job. Writing for a public audience is scary because you want your audience to be entertained. You want them to want to read what you write. It makes me think of my work in a better light too. I write better, thus I feel more confident about what I submit. I also think about what I write in terms of appropriateness. When I write for a public audience, I am representing the people I am associated with (ie: employers, professors, schools, etc…). This makes me rethink my choice of wording and also influences my decision for content. If I’m writing for a class, I assume the audience knows what we have done in class. Writing for a blind audience makes me include more background information and context clues than I usually would.