blog 3 publishing

Only 10 Percent?

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Well, this is dismal. As someone who is thinking about going into the publishing industry, chapter 2 is frightening and dreary. I am now more scared than I think I ever have been. Kawasaki and Welch seem to have both had terrible experiences with traditional publishing companies and have really harnessed that anger here in chapter 2. I did get a laugh through this BuzzFeed article though.
APE

Creative Integrity

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Guy Kawasaki describes the mainstream method of publishing as taking control from the individual author and putting it in the hands of a specialized team. This process mirrors Austin Kleon’s concept of a scenius. The best product is typically made at least somewhat collaboratively. APE takes this concept and explains what inevitably happens when the collaborators have opposing ideas of where the book should go in Kawasaki’s review of traditional publishing. Talking about collaboration is all well and good but it’s a different thing entirely to be confronted with a team of people whose ideas don’t match up with your own.

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