Publishing a book seems to be a complicated process through the traditional routes and much more so when it comes to self-publishing. Once fully understood though, it is probably very simple. It’s the jargon and technicalities that can be deterring. It is this exploration of the technical that makes chapter 13 of APE the “hairiest chapter in the book”. Self-publishing sounds like one of those sink or swim situations where they throw you in the water and you have to learn as you go along, which is a very effective teaching strategy for those who don’t end up drowning.