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Reading Response 6

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I think that the video is accurate in displaying that sometimes less is more. I think that this case study is trying to emphasize the dramatic differences between the marketing styles of the two companies. The basis of this self-critique is to show how they may be going overboard when it comes to information that they are using on their packaging. By taking the techniques that they usually use to market their products and applying them to a product that already has a dramatically different style shows some of their shortcomings.

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Learning Module 6

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Before:
When so many people get their information 140 characters at a time it is extremely important to increase the followership of the @CUSportsMktg account. This can be done in a variety of different ways. One way would to be to interact with the other accounts more often. Looking through the feed of tweets and replies the marketing department does a good job with creating images that help advertise for the different sporting teams such as football and basketball. There are also a large number of retweets from the other accounts previously mentioned.

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Learning Module 5

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About Me Story Revisions

When rewriting my sentences I attempted to make them more direct and tried to orient the sentence so that the most important information was highlighted by the adjective before it.

Before:
I am interested in gaining an internship within the field of packaging science where I may use my current knowledge of packaging in a work environment to help better my education.

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Reading Response 4

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It is very important to protect the work of oneself. Everyone who has ever worked on a group project has had a group member that does not pull their own weight. For whatever excuse it is still aggravating that they receive the same grade in the project as if they had done the whole thing. While copyright is not the issue when it comes to group-work it still gets across the point of using other people's work as your own. Copyright is also important to because it protects branding.

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Documentation Reading Reflection

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I have found an article that gives a beginners walkthrough of Adobe Illustrator. The article was written by Azamat Bohed and he named it "The Beginner's Guide To Adobe Illustrator. Reading through the article he uses great visual content. He has a lot of pictures of Adobe Illustrator with different text and arrows pointing around on the images to help create a better understanding of what he is trying to explain.

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