mmacmil's blog

Packaging the iPod

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The satiric video created by Microsoft employees appears to be a commentary on the information overload that has become so common in Microsofts brand strategy. Apple and Microsoft have gone completely different directions over the past decade, Apple has looked at the designs of its packaging and approached them with a "less is more" kind of philosophy. Microsoft, on the other hand, seems to have adopt a "more is more" philosophy.

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Paramedic Method

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Before: I'm a highly motivated, socially aware individual who excels in establishing and maintaining relationships.

After: Highly motivated, socially perceptive young professional who excels in establishing and maintaining relationships with key clients.

Before: I can effectively communicate corporate branding through facebook, instagram, and twitter, as well as my own personal networking.

After: Effectively communicates corporate brand through social media and personal networking.

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Revising for Context

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I feel as though the draft has the right kind of information, with the assumption that my readers are college aged students with access to social media networks such as instagram, facebook, etc. The information is very clear and communicates my knowledge of the topic well. Readers may feel interested or excited to try out these new techniques on their on facebook or instagram pages.

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Case Study Research

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For our case study Nicole and I will be researching the relatively new feature on Facebook called the safety check. During our research we learned that the inspiration for the safety check was the 2011 Earthquake and Tsunami in Japan. After this tragedy Mark Zuckerberg and his team of engineers envisioned the idea of the safety check, a quick way for a user in the effected area to let all his or her friends and family know that they were safe.

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Photoshop Research

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During my research for my photoshop topic I came across a wonderful tool called the eye dropper. The eye dropper lets you extract the exact color of the point that you select, which can be helpful later when fixing facial blemishes, modifying skin tone, and removing unwanted foreign objects from the skyline.

Another great thing that I learned about are two awesome tools called the burn and dodge tools, the burn tool allows you to add shadow to any area in the picture, this is great for areas that are too bright/shiny.

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