nersia's blog

Packaging the iPod

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I believe Microsoft employees created this video to self-critique the different marketing strategies that Microsoft takes and comparing it to Apple's marketing strategy. Apple is known for marketing their products with very simple and clean visuals while Microsoft is known for marketing their products with lots of information and colors. I believe this "case study" is parodying Microsoft's marketing strategy and arguing the importance of keeping it simple. The video starts off showing Apple's product which is basically just a white box with a picture of an ipod on one of the faces.

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Paramedic Method

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I tried using the paramedic method on both of my projects, and was surprised at how poor my prose was. I've revised some of my sentences cutting them into separate sentences, combining others, and just changing the verb in some others. For example:

About Me:

Before: My Biology emphasis has allowed me opportunities to work in laboratory settings where I developed skills on how to operate equipment and handle hazardous chemicals.

After: My Biology emphasis has given me opportunities working in laboratory settings, operating equipment, and handling hazardous chemicals.

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Revising For Context

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1) I think that my draft has the right kinds of information. Acrobat isn't a terribly complicated program, so I feel like most of any problems would be unfamiliarity with the program. I think I showed a lot of pictures and spent a lot of time trying to show where everything was located.

2) All of my instructions come along with pictures documenting the process. I feel like this gives me credibility that I know what I am talking about.

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Technical Case Study Topic Proposal

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"Social Media Marketing of the Ice Bucket Challenge"

Katelyn Marbert
Nhantrung Phan

In this digital age, social media has become so much more than a way to connect with friends, and organizations have now learned how to utilize social media to achieve their goals. An example of this is the ALS Association's "Ice Bucket Challenge" which went viral all over the internet. From Facebook to Twitter to Youtube, you could see people all over the world challenging each other from "normal" people to even celebrities.

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LinkedIn Profile

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I've never used LinkedIn or a similar network profile website before, so I'm not sure how well my profile is set up. I'm unsure about my summary and how much adequately it describes me. I'm also not sure if there is anything else I can add to it to make it look better. I haven't added a profile picture yet since I don't have any pictures of me on hand, especially recent or professional ones.

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Documentation Research

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Before doing research for this project, PDF files have always been a pain for me to navigate since I only used Adobe Reader. They were difficult to open and read and I couldn't edit them in ways that I liked. Having researched and looked at tutorial guides on how to use Adobe Acrobat has opened a whole new world for me in how to use them.

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Intellectual Property and Copyright

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I think it's very important that authors and content creators protect their intellectual property. There are many reasons for this, but a very basic reason that we can go to is just the ability to monetize their intellectual property. If someone goes about and claims work you've done as their own, this limits the ability for you to market your work. Monetizing your intellectual property isn't just the only reason to protect it, having your work be stolen also means that your potential audience will be stolen and your growth and recognition will be limited.

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