Case Study Research

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For our case study Nicole and I will be researching the relatively new feature on Facebook called the safety check. During our research we learned that the inspiration for the safety check was the 2011 Earthquake and Tsunami in Japan. After this tragedy Mark Zuckerberg and his team of engineers envisioned the idea of the safety check, a quick way for a user in the effected area to let all his or her friends and family know that they were safe.

The United States has been lucky until recently and has not had to use the safety check feature. However, recently the safety check had to be turned on in the U.S. for the first time. In the wake of the largest mass shooting in American history, when an Orlando Night Club was opened fire upon and 49 victims lost their lives. While this tragedy is truly a horror, the Facebook safety check was able to quickly let friends and family know that their loved ones were safe. During a time of such tragedy and heart break, Facebook prevented as much needless panic as it could. I personally have friends and family in Orlando, my first instinct was to check Facebook to make sure they were ok. Luckily they all were, but thanks to Facebook I had the piece of mind I needed in such a tragic situation.

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