I evaluated the solution and what we learned section of my case study. Sometimes I tend to use run on sentences so while revising I fixed some sentences to be more precise and exact. Overall the revision has made it easier to read, and less confusing.
Twelve years later, the campaign is still in full swing
The campaign is still in full swing twelve years later.
The company also began a self-esteem education, on top of the social media advertisements, for young people ages 8-17 years of age.
Along with the social media advertisements, the company also began a self-esteem education for young people ages 8-17 years
The Dove Campaign for Real Beauty was launched by Unilever in 2004. The campaign is still in full swing twelve years later. The central focus has adapted over the years to stay in line with the research they conduct. It wasn’t until 2013 that the campaign hit its peak.
The Dove Real Beauty Sketches ad became the most watched video ad of all time with around 120 million views. The three minute ad also became the third most shared video ad of all time. The ad was uploaded to 33 of the brands YouTube channels in 25 different languages. Along with the social media advertisements, the company also began a self-esteem education for young people ages 8-17 years. The education is run through lessons in schools, workshops for youth groups, and online resources for parents. The company met their 2015 goal by reaching 17 million young girls.
What We Learned
Dove was one of the only companies to talk about the world’s perception of female beauty and still is today. Over ten years later the campaign is still one of the most talked about advertising successes. The campaign has utilized different forms of outlet including billboards, television ads, online ads, and online videos. The brand director of skin cleansing at Unilever said that “We believe that conversation leads to brand love, and brand love leads to brand loyalty.” One of the main reasons the advertising has been successful is because they talk about a subject that a lot of people refrain from discussing. The campaign also came at a time for heightened feminism.