Packaging the iPod

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The satiric video created by Microsoft employees appears to be a commentary on the information overload that has become so common in Microsofts brand strategy. Apple and Microsoft have gone completely different directions over the past decade, Apple has looked at the designs of its packaging and approached them with a "less is more" kind of philosophy. Microsoft, on the other hand, seems to have adopt a "more is more" philosophy. As a consumer I can appreciate both tactics, when purchasing a Microsoft product I know 100% everything I could ever possibly want to know about the device before opening the box. That is, however, if I look at the box for more than a second. Unfortunately, in the brightly colored, flashing lights world that the millennial generation has grown up in, a lot of consumers have trained their minds to completely over look the ads, and labels, and marketing that is constantly around us. Because of this, our generation (at least mostly) is drawn to the simplistic packaging of apple products. Apple products use their packaging to represent clean open space, not saturated with color, and with no obnoxious changes in print size.

This same thing applies with writing, so often our attention is constantly being pulled one way or another with charts, and graphics and pictures. So much so that we generally can never focus on the actual text, figures accompanying text can be very important, but they should be that: figures ACCOMPANYING text. It seems so much nowadays that textbooks have become text accompanying pictures, and when that is the case, most of the time the text never even gets noticed.

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