I think this video is awesome. As far as packaging goes these two companies could not be any different. The video was a great way to show criticism towards the designs of their packages. Showing the progression as they added different elements to the package was better emphasized through the video. Information overload compromises a piece of writing because it very distracting. When there is too much information on a package it can distract from the information that is actually important. Looking at the package that they created, you can hardly tell what the product actually. The apple package clearly shows what the product is and actually creates interest in the product.