I think that this video really tries to highlight the differences between Microsoft’s packaging and Apple’s packaging. Microsoft’s marketing tends to be much flashier, while Apple keeps their packages almost too simple. Microsoft is criticizing their own packaging by comparing it to Apple; while even the smallest details stand out on Apple packaging, nothing stands out on the Microsoft packaging because there are too many details all over it. Providing an overabundance of information on packaging seems to do more harm than good, according to the video. Everyone knows what the iPod is, even without all the information on the package. Microsoft’s video criticizes the complexity of their product and seems to praise the marketing strategy of Apple: less is more.