Reading Response 6

The video created by Microsoft employees emphasizes the value in simplicity. I think the video did a good job of showing multiple ways that overloading something with information does not help. Having too much stats, features, and logos can cause them to compete with each other for the customers attention. It comes to the point where all of it is too much and important things or the whole product will be overlooked. It is interesting to see the huge differences in Microsoft and Apple's advertising technique. Apple has used extreme simplicity and it has worked very well for them.

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Packaging the iPod

The satiric video created by Microsoft employees appears to be a commentary on the information overload that has become so common in Microsofts brand strategy. Apple and Microsoft have gone completely different directions over the past decade, Apple has looked at the designs of its packaging and approached them with a "less is more" kind of philosophy. Microsoft, on the other hand, seems to have adopt a "more is more" philosophy.

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Reading Response 6

I think the critique in the video expressed that Microsoft puts an unnecessary amount of information on their packaging to make the user know as much about it as possible, even things they don't need to know. Apple keeps their packaging simple so that the customer can appreciate just what it is, an Ipod. I think the design principle that this case study emphasizes is simplicity, the addition of no more than exactly what you need. That is why this critique is humerus as well as informative.

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Satiric Self-Critique

I think it's funny that Microsoft was comparing itself to it's biggest rival company and obviously valuing the other's design principles. Beneath the sarcasm was a real sense of humility which is cool for big companies. I think they were obviously emphasizing apple's simplistic, some would say "artsy" design over Microsoft's somewhat cheesy, over bearing design. Feature creep and information overload make packaging, or any technical writing, overwhelming for the reader.

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Reading Response 6

I think that in creating this video, the Microsoft employees were showing perhaps that they would prefer using designs similar to Apple’s design. Microsoft products are usually packaged in boxes with many details like the final product they made in the video for the iPod. The last phrase of “It really stands out” after the final Microsoft iPod design seemed sarcastic. Apple’s design was very simple (including a lot of white space and very little text) and did not include the drowning amount of information that is put on most Microsoft packaging.

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Reading Response 6

I think that the video is accurate in displaying that sometimes less is more. I think that this case study is trying to emphasize the dramatic differences between the marketing styles of the two companies. The basis of this self-critique is to show how they may be going overboard when it comes to information that they are using on their packaging. By taking the techniques that they usually use to market their products and applying them to a product that already has a dramatically different style shows some of their shortcomings.

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