My impression of the critique presented in this video is very accurate. Microsoft's way of packaging and Apple's is polar opposites. Microsoft acknowledges that their design style is very different from Apple and they poke fun at themselves. It is always good to learn from your mistakes, and this video has opened their eyes to the fact that less is more. I think that information overload can compromise the goal of communicating clearly and effectively by stressing the consumer.
I think our draft explains the history of the campaign very well. I think we could be a little more descriptive throughout because some readers may not have previous knowledge of the case. Overall I think the videos and pictures help to explain it better though.
Hey guys! Nicole and I worked really hard on our case study of the Facebook safety check feature! Let us know what you think, if you have any questions about the origin of the feature, how the feature works, how we researched it, or any other general questions!
In 1957, a new beauty bar was created by Dove as an alternative to soap that didn’t dry out women’s skin. By the early 2000’s, the company which had flourished was losing substantial market share. The company needed a new way to advertise its products in order to stay alive.