Case Study Draft

This was a very interesting topic to research. It is such a simple way for many who do not have time to volunteer to help with one of the world's largest problems. We feel that our writing is close to being ready for a final draft, however we do want to know what others think if we should insert our sources into the writing and if we should cite them in APA format.

Tags: 

Reading Response 6

I think that this video is a very accurate depiction of poor packaging and design decisions. I know that Microsoft has always severely contrasted with Apple in terms of their design decisions—especially back when this video was produced. The major design principle that this video is emphasizing is the concept that less is more. The original box design is minimalist resulting in the readers eye being drawn to only one thing—the product. On the other hand, the "Microsoft" design lacks any kind of order or unity and the result is udder chaos.

Tags: 

Microsoft's Ipod Packaging

The video can be very useful to Microsoft. Any type of self-critique or analysis can help a company to see its faults and improve on them. Apple's product packaging tends to be very simplistic compared, while Microsoft's does have more logos on it. It is not as bad as the video makes it out to be, which is the point of the parody. This case study is attempting to showcase all of the issues with Microsoft's packaging so that it can be improved upon.

Tags: 

Reading Response 6

After watching the mock case study created by Microsoft employees, I am not exactly sure what their goal was in making the video. I understand their point that too much clutter makes a product look unappealing but I am not sure how this makes fun of Apple products. Apple products, the iPhone for example come in a very clean packaging with nothing much more than the logo on the cover. I believe that Apple has solidified itself as a global company that that is all they need to do to catch a buyers’ attention.

Tags: 

Pages