The video can be very useful to Microsoft. Any type of self-critique or analysis can help a company to see its faults and improve on them. Apple's product packaging tends to be very simplistic compared, while Microsoft's does have more logos on it. It is not as bad as the video makes it out to be, which is the point of the parody. This case study is attempting to showcase all of the issues with Microsoft's packaging so that it can be improved upon.