case study research

Dove Beauty Campaign

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Eliza Larkin and Abigail Mayes

Dove, a skin and haircare brand, needed a PR boost in the early 2000's. In a world where disdain for media beauty standards and stigmas of women is growing and growing, Dove recognized an opportunity to become a major beauty product company with a more responsible mission.

So they conducted research: in 2004 only 2% of the world's female population considered themselves beautiful.

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Case Study Research

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Nhantrung Phan and Katelyn Marbert

After doing some research, we found out that the ice bucket challenge was originally for charities other than ALS. According to Time Magazine, the ice bucket challenge started targeting ALS when Chris Kennedy, a golfer, nominated his wife’s cousin and listed ALS as the charity that we wanted to donate for. Since her husband had ALS, she passed on the challenge to others in her town. This is how it went viral as the ALS Ice Bucket Challenge.

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Case Study Research

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For our case study Nicole and I will be researching the relatively new feature on Facebook called the safety check. During our research we learned that the inspiration for the safety check was the 2011 Earthquake and Tsunami in Japan. After this tragedy Mark Zuckerberg and his team of engineers envisioned the idea of the safety check, a quick way for a user in the effected area to let all his or her friends and family know that they were safe.

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Technical Case Study Step 2: Parking Tickets

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Through our research, Thomas and I hoped to find out more about who Joshua Browder is and why he was so determined to find a way to stop Parking Services from taking advantage of people by giving them parking tickets. We found out that Joshua Browder is a student at Stanford University. He had to pay several different parking tickets before he decided that he wanted to find a way to make sure that these tickets were legitimate, and if they weren't he wanted a way to get out of them. This was his motivation for creating the software.

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Technical Case Study Step 2: Intramural Sports

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After completing research on our case study topic, we learned more about the impact that intramurals have made on students since moving to a more online based platform. Instead of paper files, everything to do with intramurals like registration and scheduling is handled online. Player check in at games and events is even handled with a handheld tablet. IMLeagues is the desktop based integration, IM Mobile site is the phone-friendly version of the desktop website, and REC IT is the mobile app that can be used on a smartphone or tablet to do everything on the go.

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#ShareYourEars

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The #ShareYourEars campaign was launched by Disney in honor of the 100,000th Disney wish from the Make-A-Wish foundation. Participants in the campaign were encouraged to post pictures wearing Mickey Mouse ears, whether they were the traditional ones bought in Disneyland or some other interpretation. For every picture tagged with #ShareYourEars, Disney pledged to donate five dollars, up to the amount of one million dollars.

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Technical Case Study Research

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We have learned a lot of interesting information about our topic. The project is currently sponsored by Giorgio Armani and Swell. These are the companies that donate when someone participates. Over 3.5 million people have participated by not using their phones for 170 million combined minutes. The project does not just consist of the participants, but also accepts donations and volunteers to help. A donation of just $15 dollars provides clean water to one person for a year. We have also learned how extensive the issue of not having clean water is.

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Technical Case Study Step 2

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Throughout the process of researching our technical case study on the Clemson Athletic Department and their use of social media, we discovered that not only does the Clemson Athletic Marketing Department push out social media content about ticket sales, but also creates graphics and posts videos to get people excited about coming to events by creating certain promotions, and posting about them. In looking through the Clemson Sports Marketing twitter, we realized that there are planned promotional items to reach different groups of fans.

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