case study topic

Technical Case Study Topic Proposal

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"Social Media Marketing of the Ice Bucket Challenge"

Katelyn Marbert
Nhantrung Phan

In this digital age, social media has become so much more than a way to connect with friends, and organizations have now learned how to utilize social media to achieve their goals. An example of this is the ALS Association's "Ice Bucket Challenge" which went viral all over the internet. From Facebook to Twitter to Youtube, you could see people all over the world challenging each other from "normal" people to even celebrities.