Whenever I was first watching the video assigned for this reading response, all I could think about was how drastically different the two companies choose to package their products. Later, I actually realized that the Microsoft employees that created this video were actually self critiquing their own company! The video starts off by showing the simplistic, yet elegant, packaging that Apple used to package an early iPod. It then shows how Microsoft would choose to redesign the packaging if they were given the chance.