packaging the ipod

Reading Response 6

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I think the critique in the video expressed that Microsoft puts an unnecessary amount of information on their packaging to make the user know as much about it as possible, even things they don't need to know. Apple keeps their packaging simple so that the customer can appreciate just what it is, an Ipod. I think the design principle that this case study emphasizes is simplicity, the addition of no more than exactly what you need. That is why this critique is humerus as well as informative.

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Satiric Self-Critique

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I think it's funny that Microsoft was comparing itself to it's biggest rival company and obviously valuing the other's design principles. Beneath the sarcasm was a real sense of humility which is cool for big companies. I think they were obviously emphasizing apple's simplistic, some would say "artsy" design over Microsoft's somewhat cheesy, over bearing design. Feature creep and information overload make packaging, or any technical writing, overwhelming for the reader.

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Reading Response 6

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I think that in creating this video, the Microsoft employees were showing perhaps that they would prefer using designs similar to Apple’s design. Microsoft products are usually packaged in boxes with many details like the final product they made in the video for the iPod. The last phrase of “It really stands out” after the final Microsoft iPod design seemed sarcastic. Apple’s design was very simple (including a lot of white space and very little text) and did not include the drowning amount of information that is put on most Microsoft packaging.

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Reading Response 6

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I think that the video is accurate in displaying that sometimes less is more. I think that this case study is trying to emphasize the dramatic differences between the marketing styles of the two companies. The basis of this self-critique is to show how they may be going overboard when it comes to information that they are using on their packaging. By taking the techniques that they usually use to market their products and applying them to a product that already has a dramatically different style shows some of their shortcomings.

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Reading Response 6

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My impression of the critique presented in this video is very accurate. Microsoft's way of packaging and Apple's is polar opposites. Microsoft acknowledges that their design style is very different from Apple and they poke fun at themselves. It is always good to learn from your mistakes, and this video has opened their eyes to the fact that less is more. I think that information overload can compromise the goal of communicating clearly and effectively by stressing the consumer.

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Reading Response 6

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I think that this video is a very accurate depiction of poor packaging and design decisions. I know that Microsoft has always severely contrasted with Apple in terms of their design decisions—especially back when this video was produced. The major design principle that this video is emphasizing is the concept that less is more. The original box design is minimalist resulting in the readers eye being drawn to only one thing—the product. On the other hand, the "Microsoft" design lacks any kind of order or unity and the result is udder chaos.

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Microsoft's Ipod Packaging

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The video can be very useful to Microsoft. Any type of self-critique or analysis can help a company to see its faults and improve on them. Apple's product packaging tends to be very simplistic compared, while Microsoft's does have more logos on it. It is not as bad as the video makes it out to be, which is the point of the parody. This case study is attempting to showcase all of the issues with Microsoft's packaging so that it can be improved upon.

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Reading Response 6

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After watching the mock case study created by Microsoft employees, I am not exactly sure what their goal was in making the video. I understand their point that too much clutter makes a product look unappealing but I am not sure how this makes fun of Apple products. Apple products, the iPhone for example come in a very clean packaging with nothing much more than the logo on the cover. I believe that Apple has solidified itself as a global company that that is all they need to do to catch a buyers’ attention.

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