reading response 6

Packaging the iPod

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I believe Microsoft employees created this video to self-critique the different marketing strategies that Microsoft takes and comparing it to Apple's marketing strategy. Apple is known for marketing their products with very simple and clean visuals while Microsoft is known for marketing their products with lots of information and colors. I believe this "case study" is parodying Microsoft's marketing strategy and arguing the importance of keeping it simple. The video starts off showing Apple's product which is basically just a white box with a picture of an ipod on one of the faces.

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Reading Response 6

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I wasn't really sure what what going on when the video started, but by the end I saw that the Microsoft Employees were almost making fun of themselves and how their company overloads their products with information. There is certainly a huge difference in the way Apple and Microsoft market their products and the accuracy of this video is actually quite surprising. Apple has always taken the visual approach and kept everything super simple. Microsoft tends to include more specs and details and often adds too many details.

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Reading Response 6

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At first, I didn't really know what the video was getting at, but as it continued, It was quite funny that they realized the unnecessary aspects of their packaging. They want to emphasize how useless much of the information is and how it is all squeezed on there that nothing stands out anymore more. Feature creep and information overload can cover the real information that the customer wants to know. This makes for bad communication because the customer has to search for the details.

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Reading Response 6

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I thought that the video conveyed a very interesting point in a satirical way about how Microsoft goes quite overboard on the labeling of their products compared to that of apples. I think the design principles of this case study is that just because product has a lot of big flashy labels with descriptions doesn't always make it more appealing. The study is emphasizing the fact that sometimes a sleek and reserved package can be more appealing. Information overload can lead to a product losing its ability to communicate to consumer effectively.

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Reading Response 6

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Whenever I was first watching the video assigned for this reading response, all I could think about was how drastically different the two companies choose to package their products. Later, I actually realized that the Microsoft employees that created this video were actually self critiquing their own company! The video starts off by showing the simplistic, yet elegant, packaging that Apple used to package an early iPod. It then shows how Microsoft would choose to redesign the packaging if they were given the chance.

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Reading response 6

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I think that this video really tries to highlight the differences between Microsoft’s packaging and Apple’s packaging. Microsoft’s marketing tends to be much flashier, while Apple keeps their packages almost too simple. Microsoft is criticizing their own packaging by comparing it to Apple; while even the smallest details stand out on Apple packaging, nothing stands out on the Microsoft packaging because there are too many details all over it. Providing an overabundance of information on packaging seems to do more harm than good, according to the video.

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Reading Response 6

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I think this video is awesome. As far as packaging goes these two companies could not be any different. The video was a great way to show criticism towards the designs of their packages. Showing the progression as they added different elements to the package was better emphasized through the video. Information overload compromises a piece of writing because it very distracting. When there is too much information on a package it can distract from the information that is actually important. Looking at the package that they created, you can hardly tell what the product actually.

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Simplicity in Writing

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This video by Microsoft shows how having to include too much in the design of something damages the effectiveness of the design. The beginning of the video shows how simple the ideas were at first for the design of the ipod package. As time went on, the design becomes more and more complicated as extra details and advertisements are added to the package. In the end, the package is so covered with details, that nothing stands out. The design principles in this video are similar to the design principles we focused on while building resumes.

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Reading Response 6

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The video created by Microsoft employees emphasizes the value in simplicity. I think the video did a good job of showing multiple ways that overloading something with information does not help. Having too much stats, features, and logos can cause them to compete with each other for the customers attention. It comes to the point where all of it is too much and important things or the whole product will be overlooked. It is interesting to see the huge differences in Microsoft and Apple's advertising technique. Apple has used extreme simplicity and it has worked very well for them.

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