Design Challenge 4: A Quick Guide to InDesign Typography Terms

Submitted by jvb on Thu, 03/03/2016 - 12:25

At some point during the book design process, and hopefully pretty early in that process, you should focus on typography. Adobe InDesign allows you to modify a number of typography settings to improve the readability and aesthetic appeal of text. If you're not familiar with InDesign's typography terminology, here's a short primer:

  • Kerning: spacing between characters
  • Tracking: similar to kerning except that tracking refers to spacing between words rather than characters


Tips for Book Designers: Creating Cool Text Overlays for Your Book's Cover in Photoshop

Submitted by jared on Thu, 03/03/2016 - 03:37

If you are designing a book cover and want to give the title’s typography a little extra flare, one way you can do that is by overlaying a pattern over the title’s text in Photoshop using clipping masks. Clipping masks are easy and quick to create, and can give your book’s title a great, attractive, and unique look. To do this you will need Adobe Photoshop, to have a font already chosen, and to have an image of a pattern for the overlay.

Time-saving Tips for Designers

Submitted by jao on Mon, 02/29/2016 - 13:28

The goal this week is to give book designers some time-saving tips when they are creating content.  I would like to present the concept of “stickiness.”  According to the book Universal Principles of Design by Lidwell et al, stickiness is “a method for dramatically increasing the recognition, recall, and unsolicited sharing of an idea or expression” (228). 

Editorial Project Log

Submitted by keo on Thu, 02/25/2016 - 23:28

This week we did some research on potential copyright issues raised by the use of screenshots in our book. We didn't find anything concrete pointing to whether this is something to avoid. Some resources said that the use of screenshots does constitute copyright infringement but that most companies/organizations don't pursue any legal action (in part because it isn't worth the cost and in part because it doesn't make sense to sue someone for promoting your product for free).

“Tip” or “Technique” – Designing and sizing a book cover for electronic publication

Submitted by YKK on Thu, 02/25/2016 - 21:13

"Tip” or “Technique” – Designing and sizing a book cover for electronic publication

Choosing a book cover for an ebook is somewhat different from choosing a cover for a print publication. Here are some of the big picture design tips that Kawasaki and Welch suggest for getting an effective book cover:

Social Media Hacks for Authors & Publishers

Submitted by Belle on Thu, 02/25/2016 - 20:30

Scheduling Posts

On Facebook

If you run a Facebook page instead of a personal profile, you can schedule your posts, even weeks or months in advance. Scheduling saves you from having to post throughout the week or at weird time. You can work on social media posts in one convenient chunk of time.