Marketing Team – Project Log 2/11

Submitted by mhiscock on Thu, 02/18/2016 - 23:53
  • Social Media Strategies
    • Platforms: Facebook, Twitter, Blog, Instagram? Choose 2-3
    • What accounts are we using? Do we need to create accounts or can we use existing accounts like English, MAPC, etc.
    • Picmonkey for making some posts?
  • Possible sources to inform our practices:
    • Herding cats: a strategic approach to social media marketing by Andrew Rohm and Michael Weiss
    • Still searching for more sources
  • Create timeline for when we’ll start posting and what we’ll post
    • When should we start?
  • Potentially generate book title ideas
  • Promo/teaser video