marketing team

Marketing Team - Project Log 3/24

Submitted by mhiscock on Thu, 03/24/2016 - 22:19

The marketing strategy is still pretty much the same as before. These are the poinst we discussed today:

  • Create separate accounts for twitter and pinterest
  • Social Media accounts can be built into the website and set up to push posts through when made
  • First, create an email to associate with the accounts (TBD later)
  • In the meantime, promo video!

Marketing Team - Project Log, 3/3/16

Submitted by jao on Fri, 03/04/2016 - 00:44

Tonight, our team met and we discussed that we need the following to get started with our marketing efforts:

  • a title for the collaborative book
  • a sample of the content that will be produced
  • a general idea of the formatting that the book will have


Having this information will allow us to be able to move forward in constructing some promotion materials for the book.

Marketing Team - Project Log, 2/18

Submitted by jao on Fri, 02/19/2016 - 00:24

Proposed Marketing Strategy:


Three weeks before the Collaborative Book is to be “published,” our group will initiate its marketing strategy.  Our marketing strategy will be predominantly on social media platforms, include some or part of the following:

  • Twitter
  • Video Promo
  • Post/Publish on different feeds –
    • English department blog
    • CAAH
    • MAPC facebook page
  • Blog about the process of writing the book?
  • Pinterest boards and pins J


Marketing Team – Project Log 2/11

Submitted by mhiscock on Thu, 02/18/2016 - 23:53
  • Social Media Strategies
    • Platforms: Facebook, Twitter, Blog, Instagram? Choose 2-3
    • What accounts are we using? Do we need to create accounts or can we use existing accounts like English, MAPC, etc.
    • Picmonkey for making some posts?
  • Possible sources to inform our practices:
    • Herding cats: a strategic approach to social media marketing by Andrew Rohm and Michael Weiss
    • Still searching for more sources
  • Create timeline for when we’ll start posting and what we’ll post
    • When should we start?