The following image advertises an automotive paint chip repair system, but it contains an information overload. The main problem with this advertisement is the amount of words. There are so many words crammed onto the advertisement that it becomes unappealing to readers. Although the words are not all in the same color (which is good), there are still too many of them and there is an overload of information, which leads to a high probability that the viewers won't even read the entire advertisement. Viewers want advertisements to be simple and straight to the point. Because of the information overload, this advertisement is ineffective. The large amount of information compromises understanding, rather than enhancing it.
Wow, this definitely is a lot
Submitted by arodge3 on
Wow, this definitely is a lot of information. I think the demonstration to the right of the flyer is also a bit much.
Good example of information
Submitted by Sdb13 on
Good example of information overload. You are right there are way too many words and if I came across this advertisement I probably would not read the whole thing.