I think this image is fun and worthwhile both to appreciate and critique because it has a lot to offer. It's a long graphic with a lot of cartoon images so there is a lot to think about and possibly improve on. I was immediately drawn in because of the topic and the first graph and I wanted to read on. Some things I may want to consider are the layout of the image (because you can only scroll up/down), color/composition (colors used, contrast, cartoon images), and shape (because they use some unconventional shapes in their graphics). One piece that I may critique is the information presented itself because I'm wondering why someone would take the time to report on the cost of an apple vs. an Apple product.