Ineffective Advertising

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The link that is attached below shows an image of an advertisement on the side of a vehicle. The Home Depot advertisement is ineffective because there is too much information crammed onto the side of the vehicle. A trade show is being advertised and it includes the date, time, and location of the trade show. There are also several phrases written on the advertisement, as well as a website for customers to view. The logos of the sponsors are also found on the advertisement, which is a distraction to people who are trying to discover the purpose of the advertisement. The combination of all of this information makes the design of the advertisement slightly shaky and relatively ineffective because it is too dense. Due to the fact that the advertisement is located on the side of a vehicle, most of the people who see it would typically see it when they are driving. When people are driving, they do not have time to take their eyes off of the road for the time that it takes to read everything on the advertisement, making the design fairly ineffective. The lack of visual literacy is one of the main causes of the shakiness of this design. Also, people would not be able to write down the website address, for example, because they would be driving. Therefore, the problem is mostly found in the designer rather than the audience or the data because an inaccurate design solution is used and the advertisement is difficult for people to read while they are driving.

http://www.google.com/imgres?q=billboard+advertisement&start=161&um=1&hl...

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Comments

I have to agree. The designer

I have to agree. The designer definitely did not take into consideration the audience and their needs, abilities and limitations. That's a lot to look at while driving and it difficult to tell right off the bat what is being advertised.

I have to agree. The designer

I have to agree. The designer definitely did not take into consideration the audience and their needs, abilities and limitations. That's a lot to look at while driving and it difficult to tell right off the bat what is being advertised.

Left side = good; Right side = bad

I'm sure why the designer of the ad thought it was necessary to include all of the sponsors of the trade show. Those logos are distracting from the more important information - the actual details of the trade show.