I'm officially convinced Clive Thompson has access to each of his readers thoughts. His chapter, opening with the line, "who cares what you had for breakfast," is exactly the justification I utilize for not having a twitter account, and pretty much has me willing to pledge servitude to Mr. Thompson for a glimpse into his mind-reading powers. He seems to hint at his powerful ways when he presents us with the chapter, "Ambient Awareness."

When I was in high school, students would come back from winter break and, instead of immediately rushing back into the unending labor of schoolwork, would get the opportunity to spend a week studying various academic 'crafts.' One year I was fortunate enough to attend a course entitled "The Art of Storytelling." An older gentlemen and my teacher, probably in his 70's, was a member of the local "Storytelling Guild," which is a formal way of saying a bunch of other older guys sitting around listening to each others stories.

As an English major who is simultaneously trudging towards a degree in a business field, I am afraid to say that human spam is not only a sad component of my daily life, but something I look at with such melancholic indifference that may only be earned by witnessing it in the most frequent and extreme measures.

APE may not be the most detailed book in the world, but when it comes to navigating the shifting publishing market, anything more specific than what Guy Kawasaki has given us might well by next year become as outdated as a VHS player or a scroll wheel on an iPod--two things archaeologists claim to have existed sometime during the pre-milleniazoic era.

One idea that Kawasaki broached in the early chapters of the book is of the democratization, as he calls it, of the printed media. When publishers, and now even authors, are able to publish their books at a much lower cost, it becomes possible for more and more people to get their work out their. Now more than ever this is the case.

Austin Kleon has got a lot to say about finding one's voice, and just by looking at the success he's attained from books such as 2014's Show Your Work!, its pretty easy to see why we should listen to him about it. In an age where one's voice is echoed the world over through modern mediums, our author depicts a great disadvantage in not expressing oneself through channels such as, quite broadly, the internet. Later, Kleon speaks of the importance of "be[ing] your own documentarian," and taking careful note of the progress you make as both a thinker and a craftsman of ideas.