Kleon strikes again. I loved these sections in the book. With regards to “Tell Good Stories” though, I really enjoyed his exploration of how your work literally, does not speak for itself. In my theatre class, we are writing play scenes and I have come into contact with this dilemma many times in the semester so far. I write something, expecting it to speak out to people the way that it speaks to me, and it just doesn’t. No one knows how much time and energy I put into that scene, or why I chose to name this character this name. Our work doesn’t speak for itself. People want to hear about the struggle that you went through. They want you to connect them to the artwork in such a way as to make it seem… special.