After reading this chapter of Clive Thompson's Smarter Than You Think, I personally wasn't aware of what "pluralistic ignorance" was (still), but this nice little definition that Google gave me I think gives me a little more insight:
"In social psychology, pluralistic ignorance is a situation in which a majority of group members privately reject a norm, but incorrectly assume that most others accept it, and therefore go along with it. This is also described as "no one believes, but everyone thinks that everyone believes."
This is sort of funny to me, and reminds me of those annoying people in high school who kept talking about how everyone was condoning animal cruelty because they didn't understand or appreciate vegetarianism.
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