Please, judge my book by its cover—first.
At least that's what authors who self-publish should think despite the renowned cliché, as they should feel comfortable enough with the cover of their book to have people make judgements about it, and also feel confident that people will find their cover appealing and move on to what's inside.
And Chapter 10 of APE makes me feel better that if the time comes to create my own book cover, I'll have it... well... covered.
A writer's biggest concern should naturally be the contents of a book on the inside, but many people won't give a book a second look if its cover is shabby and therefore won't read the glorious words an author worked painstakingly to write.
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