The recent outcropping of Centers for Entrepreneurship (and Innovation) across the country’s colleges and universities provides writing pedagogues a unique opportunity to inculcate rhetorical savvy in nascent entrepreneurs. Since 2003, the Kauffman Foundation has worked tirelessly to forward its mission of entrepreneurship in Higher Education, continually supporting universities through its Campuses Initiative.
"Process and Intention: A Bridge from Theory to Classroom” is rooted in a time when intuitive, experience-based awareness that we should "Teach Writing as a Process Not Product" (Murray 3) was bolstered by systematic research into the complexity of writing. Lots of years have passed since those days, so as a reminder, let me mention five 1970s researchers whose work seemed to me then (and still does, for that matter) to suggest a complex idea of writing as a dynamic interaction of brain, hand, and eye.