{"id":1512,"date":"2024-06-11T15:47:22","date_gmt":"2024-06-11T19:47:22","guid":{"rendered":"https:\/\/parlormultimedia.com\/writingspaces\/?page_id=1512"},"modified":"2024-07-08T13:44:12","modified_gmt":"2024-07-08T17:44:12","slug":"worth-a-thousand-words-constructing-visual-arguments-in-technical-communication","status":"publish","type":"page","link":"https:\/\/parlormultimedia.com\/writingspaces\/past-volumes\/worth-a-thousand-words-constructing-visual-arguments-in-technical-communication\/","title":{"rendered":"Worth a Thousand Words: Constructing Visual Arguments in Technical Communication"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Candice A. Welhausen<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Volume 6<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/parlormultimedia.com\/writingspaces\/wp-content\/uploads\/2024\/06\/7Welhausen.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of 7Welhausen.\"><\/object><a id=\"wp-block-file--media-b13e08eb-ff71-4e7f-bb81-cff17f4093fa\" href=\"https:\/\/parlormultimedia.com\/writingspaces\/wp-content\/uploads\/2024\/06\/7Welhausen.pdf\">7Welhausen<\/a><a href=\"https:\/\/parlormultimedia.com\/writingspaces\/wp-content\/uploads\/2024\/06\/7Welhausen.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-b13e08eb-ff71-4e7f-bb81-cff17f4093fa\">Download<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Chapter Description<\/h3>\n\n\n\n<p class=\"\">As a working professional, you will likely find yourself in situations where you need to create visual forms of communication. For example, many scientists and engineers construct technical drawings like illustrations and sketches. Professionals working in business and marketing may need to visualize financial data by creating tables and figures. And communications experts might use photographs in brochures, pamphlets, and other materials. In turn, the audiences that you create these graphics for\u2014supervisors and managers, co-workers and peers, customers, and clients\u2014will then use these visuals to make decisions and\/or take actions. This chapter discusses these visuals and the ways they might be used persuasively. It also provides strategies that can help you create specific visual forms. The chapter begins by describing the way that visuals convey particular meanings and then discusses several visual forms of communication\u2014photographs, technical drawings, and data visualizations\u2014in more detail. It concludes with an extended example that describes how visuals were used in two documents\u2014a brochure and a calendar\u2014created by students enrolled in a graduate technical and professional communication course for Rural Studio Program, housed in Auburn University\u2019s School of Architecture, Planning and Landscape Architecture.<\/p>\n\n\n\n<p class=\"\">Alternate Downloads:&nbsp;<\/p>\n\n\n\n<p class=\"\">You may also download this chapter from Parlor Press or WAC Clearinghouse.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\">Writing Spaces is published in partnership with&nbsp;<a href=\"http:\/\/www.parlorpress.com\/\">Parlor Press<\/a>&nbsp;and&nbsp;<a href=\"http:\/\/wac.colostate.edu\/\">WAC Clearinghouse<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Candice A. Welhausen Volume 6 Chapter Description As a working professional, you will likely find yourself in situations where you need to create visual forms of communication. For example, many scientists and engineers construct technical drawings like illustrations and sketches. Professionals working in business and marketing may need to visualize financial data by creating tables [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":41,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[669,214,671],"tags":[],"class_list":["post-1512","page","type-page","status-publish","hentry","category-technical-writing","category-visual-multimodal-rhetorics","category-volume-6-2"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/parlormultimedia.com\/writingspaces\/wp-json\/wp\/v2\/pages\/1512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parlormultimedia.com\/writingspaces\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/parlormultimedia.com\/writingspaces\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/parlormultimedia.com\/writingspaces\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/parlormultimedia.com\/writingspaces\/wp-json\/wp\/v2\/comments?post=1512"}],"version-history":[{"count":3,"href":"https:\/\/parlormultimedia.com\/writingspaces\/wp-json\/wp\/v2\/pages\/1512\/revisions"}],"predecessor-version":[{"id":1574,"href":"https:\/\/parlormultimedia.com\/writingspaces\/wp-json\/wp\/v2\/pages\/1512\/revisions\/1574"}],"up":[{"embeddable":true,"href":"https:\/\/parlormultimedia.com\/writingspaces\/wp-json\/wp\/v2\/pages\/41"}],"wp:attachment":[{"href":"https:\/\/parlormultimedia.com\/writingspaces\/wp-json\/wp\/v2\/media?parent=1512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parlormultimedia.com\/writingspaces\/wp-json\/wp\/v2\/categories?post=1512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parlormultimedia.com\/writingspaces\/wp-json\/wp\/v2\/tags?post=1512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}