audience awareness

Antagonizing & Tailoring LLM Writing in a Mock Public Relations Crisis Management Campaign for Business Communication Classes

Activities, critical thought and analysis, digital literacy, genAI, observation, Process, professional writing, rhetorical situation, writing myths and anxiety, writing technologies /

Amanda Rioux Assignments & Activities Archive Activity Description This Business Communication in-class activity uses a sample case study in which an imaginary company had a public fallout, with the purpose of students developing and refining the skills needed to regain trust and goodwill amongst the company’s various stakeholders—both internally within the company itself, and externally

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Exigency: What Makes My Message Indispensable to My Reader

rhetorical appeals and argument, Volume 3 /

Quentin Vieregge Volume 3 Chapter Description This essay defines the word exigency and explains its value as a way of gaining and holding a reader’s interest. Exigency is defined as not simply explaining why a topic matters generally, but why it should matter specifically at this time and place and for one’s intended readership. Four

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Writing in Global Contexts: Composing Usable Texts for Audiences from Different Cultures

rhetorical appeals and argument, Volume 3, writing in global contexts /

Kirk St.Amant Volume 3 Chapter Description The international spread of online access means we live in an increasingly interconnected world. This situation means our students will likely write for audiences in different parts of the globe. Writing for such diverse audiences means addressing different contexts affecting how individuals perceive texts. Writing students can benefit from

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Constructing Scholarly Ethos in the Writing Classroom

rhetorical appeals and argument, Volume 3 /

Kathleen J. Ryan Volume 3 Chapter Description This essay offers a more robust definition of ethos than the typical definition of credibility to teach students more about ethos. I define ethos as the strategic positioning of the rhetor in relationship to the audience and/or community and then discuss four interrelated parts of ethos that can

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